WebMD Health Corp. Acquires Healthwise, Incorporated’s Operating Assets, Building on Leadership in Member and Patient Engagement Solutions (2024)

WebMD Health Corp. Acquires Healthwise, Incorporated’s Operating Assets, Building on Leadership in Member and Patient Engagement Solutions (1)

Press Release

Healthwise’s current operating assets will become part of WebMD Ignite, creating an industry-leading healthcare growth and engagement platform serving 650+ healthcare organizations

NEW YORK (February 29, 2024)—WebMD Health Corp., an Internet Brands company and a leader in health information services for consumers, physicians and other healthcare professionals, today announced it has joined forces with Healthwise, Incorporated, the patient and member health education and engagement company, through the acquisition of Healthwise’s current operating assets.

Healthwise delivers a powerful offering of consumer health content to help healthcare organizations engage with and educate patients and members in their healthcare journey—ultimately reducing costs of care while empowering patients and improving quality. This market-leading curriculum forms the backbone of an impressive suite of solutions that enables health systems and health plans to meet patients and members where they are, whether through care management platforms, at the point of care, or digitally through online patient portals.

Healthwise’s operating assets — including content, products, technology, client relationships and certain trademarks—will join WebMD Ignite, WebMD's market-leading healthcare growth and engagement division serving health organizations, healthcare professionals, providers and payers. WebMD Ignite is transforming the healthcare ecosystem by driving personalization, championing education, and connecting at every touchpoint along the health journey.

“The addition of Healthwise’s business increases our already significant scale in content, technology, data and AI,” said Ann Bilyew Executive Vice President, Health, and President, Healthcare Solutions Group at Internet Brands. "The addition of Healthwise’s assets to Ignite Education will accelerate our ability to create engagement solutions that are deeply personalized and that are delivered in the moments that matter. With these expansive, industry-leading resources, we are the dominant provider of engagement and education solutions for healthcare.”

A deeper relationship with members, patients, and consumers to enable better outcomes

This asset purchase is another step toward improving U.S. healthcare through a vision of improved patient and increased member engagement using relevant, easily understood and interactive consumer health education.

With the acquisition of Healthwise’s operating assets, WebMD Ignite will serve more than 650 healthcare organizations with its best-in-class patient education, including more than 50% of hospitals in the U.S. and 85% of the top 20 payers. More broadly, WebMD Ignite will be the largest healthcare growth engagement platform in the country, with more than 500 professionals serving providers, payers, disruptors, and other healthcare organizations.

"This transaction will put the best content at the point of care for significantly more than half of U.S. hospital patients, as well as for the membership of most major payor organizations. We will empower every health system, healthcare provider and health plan with the education their patients and members need to move successfully through their care journey—from Discovery to Recovery," Bilyew added.

“For nearly 50 years, the Healthwise team has developed the highest quality education content and solutions, created for all people to help them live their healthiest lives, and I could not be prouder of our legacy,” noted Dr. Adam Husney, CEO, Healthwise. “We now have an opportunity to extend our mission through the broader solutions and delivery platforms offered by WebMD Ignite. This transaction will have an even greater impact on health consumers by uniting the potential of two leading organizations in the patient education space.”

Going forward, the Healthwise Board of Directors will continue to explore new ways for the Healthwise nonprofit entity to achieve its mission of helping people make better health decisions through an independent go-forward nonprofit entity outside of the payer and provider space.

Terms of the acquisition were not disclosed. Healthwise was represented by Canaccord Genuity LLC throughout this process.

About WebMD Health Corp.

WebMD, an Internet Brands company, is at the heart of the digital health revolution that is transforming the healthcare experience for consumers, patients, healthcare professionals, employers, health plans and health systems. Through public and private online portals, mobile platforms, and health-focused publications, WebMD delivers leading-edge content and digital services that enable and improve decision-making, support and motivate health actions, streamline and simplify the healthcare journey, and improve patient care.

The WebMD Health Network includes WebMD Health, Medscape, WebMD Ignite (encompassing Krames, The Wellness Network, and Mercury Healthcare), Jobson Healthcare Information, MediQuality, Frontline, Vitals Consumer Services, Aptus Health, PulsePoint, MedicineNet, eMedicineHealth, RxList, OnHealth, Medscape Education, and other owned WebMD sites. WebMD®, Medscape®, CME Circle®, Medpulse®, eMedicine®, MedicineNet®, theheart.org® and RxList® are among the trademarks of WebMD Health Corp. or its subsidiaries.

About Internet Brands

Internet Brands®, headquartered in El Segundo, Calif, is a fully integrated online media and software services company focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's properties and platforms include the WebMD, Medscape, and Henry Schein ONE networks, which are the global leaders in their markets; Nolo, Avvo, and Martindale, which form the largest consumer information provider in the legal market; and CarsDirect, Fodor's Travel, and many others which are leaders in their key vertical markets.

Internet Brands' award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. The company’s powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Warburg Pincus.

About Healthwise

Healthwise is a clinical education company that empowers healthcare organizations to engage consumers with education when they need it, where they need it, and how they need it. Customers benefit from over 45 years' experience of providing industry-leading education to drive the right actions at each step in a patient’s health journey. For more information, please visit healthwise.org.

WebMD Health Corp. Acquires Healthwise, Incorporated’s Operating Assets, Building on Leadership in Member and Patient Engagement Solutions (2024)

FAQs

Did WebMD buy Healthwise? ›

Acquires Healthwise, Incorporated's Operating Assets, Building on Leadership in Member and Patient Engagement Solutions.

What leadership position in healthcare setting is tasked with ensuring that their healthcare business adheres to all government and corporate regulations and guidelines? ›

Chief Compliance Officer

In the hospital setting, Chief Compliance Officers are tasked with ensuring rules and regulations are adhered to and creating a plan to do so.

Who owns WebMD now? ›

In 2017, Internet Brands, a company owned by private-equity firm Kohlberg Kravis Roberts (KKR) agreed to purchase WebMD Health Corporation for approximately $2.8 billion.

How reputable is WebMD? ›

All in all, is WebMD trustworthy? It depends on which page you land on and what you're looking for. The site may be an okay starting point for information, like Wikipedia. But the information isn't always reliable, and unlike Wikipedia, the site's business model relies on the same industry it reports on.

What are the 4 leadership styles in healthcare? ›

The healthcare industry is constantly evolving, and so is the leadership style that healthcare professionals need to adopt. Healthcare leadership styles can be categorized into four main types: autocratic, democratic, transformational, and servant leadership.

How can healthcare leaders build effective teams in healthcare settings? ›

These tips will help you improve your teamwork abilities, whether you are a new nurse or an experienced healthcare team member who wants to succeed at work.
  • Communication Increased. ...
  • Transparency is key. ...
  • Clarify Roles. ...
  • Promote Adaptability. ...
  • Follow-up. ...
  • Regular Training is Required. ...
  • Show Others the Way.

How quality leadership in healthcare organizations supports patient safety initiatives? ›

An important area in which hospital leadership can directly address safety concerns is through managing disruptive and unprofessional behavior by clinicians. As boards have oversight over the medical staff, they have the ability to ensure unprofessional or incompetent clinicians do not put patients at risk.

Who bought included health? ›

SAN FRANCISCO, May 26, 2021 — Grand Rounds Health and Doctor On Demand, a leader in integrated virtual care, announced today they have signed a definitive agreement to acquire Included Health, the leading comprehensive health platform for the LGBTQ+ community.

Is Vitals owned by WebMD? ›

Internet Brands' WebMD Acquires Vitals Consumer Services Division. August 01 — WebMD, an Internet Brands company, today announced that it has acquired Vitals Consumer Services Division from MDx Medical, Inc.

Has WebMD been sued? ›

A recent class action lawsuit claims that the WebMD website violates California privacy law by recording their visitors. Plaintiff Mary Narvaez says that she visited the WebMD website several times, most recently in July 2020. Unbeknownst to her, the website allegedly recorded her activity through Mouseflow software.

Where are HealthWise products made? ›

HealthWise products are packaged at our facility in Grovetown, GA and at other FDA and USDA licensed and inspected facilities in the United States.

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